Keyword Identification
Before making any changes to your website, we conduct research to identify the essential words and phrases to incorporate into your content—these are known as keywords or key phrases.

Using keyword research tools, gathering feedback from customers on how they describe your products, and collaborating with you to identify successful keywords, we’ll determine the best terms to help your store or products rank highly in search results. For example, if you sell eco-friendly pet products, relevant keywords might include “eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harness.”

Your company’s unique features can also enhance your ecommerce SEO efforts. If you’re investing in content marketing, you could create blog posts discussing harmful ingredients in dog food and target keywords like “bad ingredients in dog food.”

Keyword identification is a crucial aspect of our ecommerce SEO services, as it lays the foundation for an effective strategy for your business.

Keyword Implementation
The next step is to integrate these high-value, relevant keywords into your website.

Our ecommerce SEO specialists will place these keywords in various areas, including:

• Homepage
• Page titles
• Meta descriptions
• Product descriptions
• Image alt text
• And more

This step is vital to an ecommerce SEO strategy. Without optimizing your website with these relevant keywords, it becomes challenging for search engines and users to recognize its relevance to specific queries.

While you can handle your own copywriting to implement these keywords, partnering with a full-service digital marketing agency like WiaDigit offers the advantage of SEO copywriting services, which may be included in our ecommerce SEO packages.

If you opt for our copywriting services, our skilled team of copywriters specializes in various sectors, including manufacturing, retail, and automotive. Their expertise ensures we produce content that’s not only well-crafted but also aligns with your brand.

Product Page Optimization
Every page on your website requires optimization for search engines, but product pages are especially crucial. These pages are most likely to rank for specific search phrases, known as “long-tail keywords.”

For instance, if you sell green rubber dog bones, your ecommerce SEO strategy would focus on optimizing product pages for that particular long-tail keyword rather than your homepage.

To help your product pages rank well in search results, we ensure each page includes a title and a few paragraphs of keyword-rich content describing the product. Including model numbers can also help with search visibility.

Product pages should feature images of the products you’re selling, as they add value for users and search engines alike. Images provide users with insights about the product, such as size and color, while search engines rely on filenames, alt text, and surrounding content to understand them.

Our dedicated team optimizes your images for SEO and conducts thorough reviews of your website to ensure you’re targeting the right long-tail keywords and not overlooking essential SEO elements like title tags. The result is a product page primed for conversion.

Navigation Optimization
SEO for ecommerce sites also emphasizes user-friendliness. A well-structured website is essential, even if you offer a wide range of products. We’ll ensure that your site has clear sections or categories and that top-level pages are accessible from the menu.

Your navigation must be intuitive; otherwise, users may become frustrated and leave your site almost immediately. High bounce rates signal to search engines that your website is less relevant for the search terms it ranks for, potentially harming your rankings. Therefore, both web design and landing page design are crucial components of ecommerce SEO.

One effective method we employ to enhance SEO for ecommerce is breadcrumb navigation. Breadcrumbs are small links that appear at the top of category or product pages, guiding users back to previous pages.

Our award-winning web designers will implement this feature to add links and keywords to your pages, maximizing usability. For optimal results, we also provide user experience testing services.

Content Creation
In a competitive online landscape, one of the best ways to boost SEO value and attract shoppers is by creating original content for your ecommerce store. Content can take various forms, including blogs, articles, press releases, and ebooks.

A robust content marketing strategy serves two purposes: it provides search engines with more material to crawl for keywords and phrases and positions your business as knowledgeable and trustworthy.

Content marketing can significantly increase your website’s conversion rates. Unique and informative content adds value to users by answering questions or providing guidance. Research shows that over 60% of users prefer companies that produce custom content, making it a powerful differentiator in your industry. Companies utilizing content marketing often see conversion rates more than quadruple compared to those that don’t.

Most ecommerce websites benefit from maintaining a blog. Whether you post once a month or multiple times a day, focusing on one or two posts per week can be effective.

You might write about relevant topics, such as industry trends or new products. For instance, if you sell pet supplies, consider running a contest to find the cutest pet among your customers. Other content ideas may include:

• How-to videos on product maintenance or usage
• Infographics related to your products or industry
• Articles about industry topics you’re knowledgeable about
• Long-form content like ebooks or white papers

With a talented team of writers and creative Internet marketers, WiaDigit develops innovative content marketing strategies as part of our ecommerce SEO packages.

The form of this content is flexible; we’ll collaborate to determine the best type for your website, create it, and implement it accordingly. Ecommerce SEO encompasses all these elements and more to ensure your website achieves the highest possible rankings.